Make Your Knowledge Sell is a step-by-step web writing guide that enables you to sell your brain on the Net.
Knowlegde is power!
The Net is Knowledge. And knowledge is something we all have. We’re not talking about general knowledge. We’re talking about something specific. You probably know something that most people don’t.
Guess what?
You can sell it on the Net.
That’s what Make Your Knowledge Sell (MYKS) is all about. Althoug the book comes from SiteSell.com, it is written by Monique Harris who earns a six figure income by only creating info products. It contains chapters about:
- Pulling profitable ideas from thin air
- How to package your pearls
- How to write them down
- How to determine the quality is high enough to start selling it
- Complete process from first to final draft
- The entire sales process
- Selling and shipping
- Theft protection
It’s all covered in the main volume. Apart from that there are seperate volumes about:
- Hundreds of marketplaces
- Online infoseller’s jumpstart kit
- Buying and selling reprint rights
- Complete automation process
- Ebooks secrets by Ken Silver, a brilliant book
And… again, you don’t have to be a writer. The author, Monique Harris, isn’t a natural born writer either. She’s just anyone. College dropout, couldn’t hold a job. If you haven’t done so already, please click to download the The Netwriting Masters Course. (free, no e-mail address required, no strings attached) to prove that.
SiteSell really overdelivers again. Make Your Knowledge Sell is sheer quality, even if you don’t plan to write a book. You still will learn a lot.
But if you do want to write a book and sell it on the Net, this is a must have. To put it simply, it’s the best book that you can buy on this topic. So, if you don’t already own it, buy it.
Here’s the link: Make Your Knowledge Sell (This e-Book Free Now!!!)
Popularity: 61% [?]
Tags:How to Write Product Focused Content Through Storytelling
by LaPrentiss Sampson
Generate Sales Through the Art of Storytelling
When you create content, storytelling instead of fact-driven writing to presell your products and services. Fact-driven writing presents info in a news-like style while storytelling carries the facts wrapped up in a story that hooks the reader towards a logical conclusion.
Below is an example of each style of writing:
Example #1:
This high quality travel mug is designed to preserve your coffee or tea locked within the mug with its slip-lock lid.
Example #2 - Storytelling Style
Jane and I got a chance to buy the house of our dreams. It was a mansion that at long last went on the market and our competition was overwhelming. There were at least 25 other people interested and open to purchase when we saw it. It was just by luck that we managed to get the appointment first with the agent.
Jane rapidly pulled together all the files we required, grabbed her coffee and we raced to the agent’s office. Jane stepped through the door, caught her heel and tripped. The files went flying and papers were tossed in every which direction. That’s nothing compared to the coffee, which went flying through the air, in the direction of our agent. I saw my life flash before me in that instant. I wanted to blame someone, but in the end I could only look to myself. If I’d thought, I would have bought Jane that nice, coffee mug with that slip-lock lid she’d desired for her birthday. Instead, I had gone with a low-cost toaster, and here we are - papers a mess all over the floor. Not to bring up the brew of coffee on our agent and his desk…..
Of the two examples, which kept your attention longer as a reader? Which one was a more intriguing read?
In the first example, the facts about the coffee mug are made but presented in a boring way that you can scan in about two seconds. The connection is not formed, and it is entirely possible that you will forget about it as soon as you read it.
Example two presents the exact same information, but does it in a way that draws you to the conclusion plugging the slip-lock coffee mug in such a way that it makes sense and is memorable. While this may not entice you to instantly run out and buy the product, the next time you’re rushing out the threshold with a cup of coffee in your hand, you are likely to recall the story of Jane and her husband.
Storytelling is not lying. It is fiction composed for a very specific intent that will allow the reader to associate to the story. It puts things in context instead of delivering product information like news. Selling is more about how good a connection you make with your audience rather than news delivery.
Through stories you spotlight benefits that a certain product can deliver - keeps coffee from flying in the air - all the while making an emotional connection with people. Remember, the longer you maintain a visitor on your site, the bigger the opportunity for them to purchase your product or service.
Creating a story is really quite easy if you have a framework in which to work:
1. First you need to pick the product or service you want to write about in this event the coffee mug.
2. Make a list of how the product or service is applied in every day life. For instance, what does a coffee mug do? It handles your beverage, prevents it from burning you, and can be used with a lid to allow it to travel with you without caring about spills or leaks you can get from the mug being anything but upright.
3. When will the product or service be used? Will it be carried to a business meeting, to meet a guest, on the bus, in the car, when a customer calls?
4. Produce some characters to put in some action. Characters in our story are, “Jane and I are buying a mansion…”
5. Include some event that everyone can associate with. For example, everyone has tripped before. Other examples include purchasing the wrong present, going to the wrong home, mislaying a phone number to something important, etc.
6. Interweave these items together into a scene, embellishing it to make it intriguing and allowing the story unfold through the eyes of the characters.
Using experiences that have occurred in your life will be a good starting point. If you’ve left babyhood, you should have a wealth of events and experiences that can be turned into ideas for stories. Go sit in the park or at the beach and people-watch. It’s fun and will present you a wealth of ideas. Think about the products you are attempting to sell. A story about the benefits of the product will more than likely come to mind.
Storytelling in your content is a essential way to get people to buy your products. Stay with it and you’ll have stories about how you reached great wealth through affiliate marketing.
Popularity: 42% [?]
Tags:Utilizing Product Focused Content Pages to Presell and Increase Your Traffic
Keyword Focused Content Pages or KFCPs is the cornerstone for any thriving online business. However, there is another kind of webpage - the Product Focused Content Page. This kind of page focuses on very specific products using products as the keyword. It kicks out high-quality information related to a certain product. This is a new concept, but because it’s new, that’s no reason that it shouldn’t fare as well as keyword content web pages.
Think about it. By the time a customer is looking for a peculiar product number or model number, they are far along in their mind towards making a purchase. Think back about the last time you were looking to buy online. Your search might set out with “office staplers”, but when you are ready to buy, you would have a make, model number and specific info about characteristics and benefits already researched. So rather than a broad “office staplers” search you would instead be researching for a “Optima PowerEase Swingline Stapler” model. Determining that, you would want to purchase not just shop.
It is often simpler at search engine optimization when you are looking for specific search engine terms. For instance, a ” Optima PowerEase Swingline Stapler ” is much more searchable and convertible to sale than when a person arrives via general search engine terms like “staplers online“.
If you are selling goods or services via direct product sales, sales agents, e-retailers, affiliate programs, drop shippers and the like, you can practice PFCPs to advertise each product quite successfully.
Here’s how: Say you have an website where you list 5, 10 or even 20 products per page. Instead of leaving it with only a product listing, create a content-rich page for each of your most popular products. These are going to be Product Focused Content Pages.
- Build additional trust and credibility via information delivery
Most important is to deliver tightly focused pages that are product focused to substantially improve your chances of being ranked higher and discovered by a highly active surfer.
For instance, if you sell high end Swingline staplers, if you have your stapler offerings mixed up in a hodgepodge of other products, chances of getting targeted visitors is much lower. The SE spider won’t be able to determine what the main focus of the page is about - Swingline, Bostitch, or Poslode products.
However, if you have three pages, one for each product with devoted information about each type, the spider will index one page for Swingline, one for Bostitch, and one for Paslode. Your chances of obtaining visitors specifically interested in one type of stapler are very high.
Combining Keyword-Focused and Product-Focused Content on one website has distinct advantages. Breaking it down into one specific product per page gives you and your customers a big advantage. They find what they desire - information on a specific product, and in turn sales are higher on your end.
If you take the time to make superb information about each product, the search engine wars are effortless to win. All you need to do is Presell your content. CTPM for products is a powerful approach for anyone who sells products and services.
Popularity: 41% [?]
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