网络广告：表现形式、相关性与关键路径
网络广告：表现形式、相关性与关键路径（一）我一直认为，放置在网页上的广告，当广告内容与网页内容明显无关联时，这种广告的价值非常小。典型如门户网站首页、新闻频道首页的Banner、Button以及Text Link。我曾经有机会接触到一些数据也证明了这一点。平均每万PageView的点击数远比想象的得低很多。 Read more
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Tags: 相关性, 网络广告, 表现形式, 关键路径
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