Keyword Focused Content Pages or KFCPs is the cornerstone for any thriving online business. However, there is another kind of webpage - the Product Focused Content Page. This kind of page focuses on very specific products using products as the keyword. It kicks out high-quality information related to a certain product. This is a new concept, but because it’s new, that’s no reason that it shouldn’t fare as well as keyword content web pages.

Think about it. By the time a customer is looking for a peculiar product number or model number, they are far along in their mind towards making a purchase. Think back about the last time you were looking to buy online. Your search might set out with “office staplers”, but when you are ready to buy, you would have a make, model number and specific info about characteristics and benefits already researched. So rather than a broad “office staplers” search you would instead be researching for a “Optima PowerEase Swingline Stapler” model. Determining that, you would want to purchase not just shop.

It is often simpler at search engine optimization when you are looking for specific search engine terms. For instance, a ” Optima PowerEase Swingline Stapler ” is much more searchable and convertible to sale than when a person arrives via general search engine terms like “staplers online“.

If you are selling goods or services via direct product sales, sales agents, e-retailers, affiliate programs, drop shippers and the like, you can practice PFCPs to advertise each product quite successfully.

Here’s how: Say you have an website where you list 5, 10 or even 20 products per page. Instead of leaving it with only a product listing, create a content-rich page for each of your most popular products. These are going to be Product Focused Content Pages.

- Build additional trust and credibility via information delivery

Most important is to deliver tightly focused pages that are product focused to substantially improve your chances of being ranked higher and discovered by a highly active surfer.

For instance, if you sell high end Swingline staplers, if you have your stapler offerings mixed up in a hodgepodge of other products, chances of getting targeted visitors is much lower. The SE spider won’t be able to determine what the main focus of the page is about - Swingline, Bostitch, or Poslode products.

However, if you have three pages, one for each product with devoted information about each type, the spider will index one page for Swingline, one for Bostitch, and one for Paslode. Your chances of obtaining visitors specifically interested in one type of stapler are very high.

Combining Keyword-Focused and Product-Focused Content on one website has distinct advantages. Breaking it down into one specific product per page gives you and your customers a big advantage. They find what they desire - information on a specific product, and in turn sales are higher on your end.

If you take the time to make superb information about each product, the search engine wars are effortless to win. All you need to do is Presell your content. CTPM for products is a powerful approach for anyone who sells products and services.

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